What b2b CEOs Should Know about Appointment Setting & Sales 2.0

A friend of mine has recently taken a job as the CEO of b2b company selling a talent management solution, he is leaving the insurance industry to take on this new role. When he told me this I told him that he needed to be aware that the b2b sales and marketing landscape is in a period of big change and perhaps we should meet so I could give him an orientation on what is going on. This is a…