Why in-house telemarketing programs fail 90% of the time

In-House Telemarketing fails 90% of the time because there are 7 critical steps to running a successful outbound telemarketing program 1.  Hire experienced telemarketers with a verifiable track record Even if they sound great, hiring inexperienced telemarketers is a bad idea because telemarketing is a difficult job and very few people will stick with it. Experienced telemarketers with a strong track record are in short supply but you need to keep looking until you find them or your program will fail. 2.  Create a…