Professional Prospecting – Blog

Why does telemarketing work better for some companies?

What are the key factors that determine how well telemarketing will work for your company? Virtually every time we are talking to a company that is considering using our b2b prospecting service, we get these questions. Will this work for us?  How fast will it work? We have conducted over 1700 b2b telemarketing campaigns over the past 15 years. The majority of our campaigns have been successful as indicated by the 73 testimonials we have posted on our website. However, not all of our…

Joe Prospect Reveals How to Make a GOOD Cold Call

The Right Way to Cold Call Your Prospects! So why do you keep calling me and why do I keep cold calling my prospects? Telemarketing isn’t going to go away because it is still shown to be one of the most effective marketing methods for most businesses. Even though most telemarketing is done very badly, selling is mostly about timing and no matter how much I hate getting telemarketing calls I still do respond to a few of them because the timing…

Joe Prospect Reveals How to Make a Bad Cold Call

The Wrong Way to Cold Call Your Prospects! Let me start out by asking you a question. How do you feel about receiving  telemarketing calls? If you are like me, you dread these calls and try to avoid picking up the phone if you know it is an unsolicited telemarketing call. Why do we both feel the same way about telemarketing calls and I am sure all of your prospects feel the same way you and I do. Let’s examine how a typical telemarketing call…

Giving up on your prospecting pipeline & losing sales

Failing to Consistently Communicate With Your Prospects is The Most Costly Marketing Mistake Most traditional marketing methods are not very effective. Let’s take traditional telemarketing as an example. You call your prospect list. You are lucky if you reach even 15% of the decision makers and you book an appointment with a small percentage of that group. And there you are on one side of that gaping marketing chasm with your little group of prospects. On the other side of…

Getting your prospects to trust you: #4 Your guarantee

From the Desk of Joe Prospect “The world is full of fancy claims and puffed up promises. Are you willing to stand behind yours?”If you are able to give me a solid guarantee that you are prepared to stand behind—do it. Give me the strongest possible guarantee you can. If I don’t seesome kind of guarantee in your offer, I am going to wonder why you aren’t willing to guarantee your product or service.Remember, I am a big scaredy cat….