Earning your prospects trust: Tip #3 Proof

” If you expect me to buy from you, you’re going to have to show me proof. “

From the Desk of Joe Prospect


If you say you perform better than your competitors, attach some numbers to that claim please. How long do you retain your average client relative to your industry? Do you calculate ROI on your service? What percentage of your business comes from referrals? How fast is your company growing?


My biggest fear is making another in the long series of bad purchasing decisions I have made over the course of my life. Every piece of evidence you show me helps ease my fear of making a mistake.


What do you do when you don’t have a long enough track record to have accumulated proof that you will perform up to the level you are promising?


Did any of the key players in your company have a track record before they came to your company?  Do you have a successful engagement with another company in my industry to talk about?


Put yourself in my position.  Would you turn over your cash without any proof?  And it is not just the amount of money I am going to have to lay out for your product or service that makes me nervous.  At the heart of it, I don’t want to feel stupid. I don’t want to make a bad decision.



Register for one of our free webinars and Question & Answer sessions held every Monday, Tuesday, Wednesday and Thursday. We take you inside an E-Telemarketing campaign and show you how our unique marketing system will build trust with your prospects and get you a huge increase in appointments whether you are a Fortune 20 company or a one person operation.


Call 1 866 445-4369 to register or click on the link below

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