Why does telemarketing work better for some companies?

What are the key factors that determine how well telemarketing will work for your company? Virtually every time we are talking to a company that is considering using our b2b prospecting service, we get these questions. Will this work for us?  How fast will it work? We have conducted over 1700 b2b telemarketing campaigns over the past 15 years. The majority of our campaigns have been successful as indicated by the 73 testimonials we have posted on our website. However, not all of our…

What Pavlov’s dog teaches us about emotions in marketing

Joe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts. Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them. Dear Joe What can we learn from the theory of classical conditioning that will help our marketing? Rather an unusual question from…

Are You Trying to Sell with Dull Emotionless Marketing? (a Joe Prospect Article)

Joe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts.  Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them. Dear Joe Is it true that prospects buy on Yes prospects do buy on emotion. You have probably heard that we prospects decide…