How To Find An Imaginary Friend Who Will Help You Get More Clients

Like most business owners or managers, you are busy running your business and your business probably tends to absorb most of your thoughts. If you are honest with yourself, your business is all you ever think about. You want to grow your business, but most of the time you are fighting the day to day battle of just keeping the ship floating. You are Stuck Inside a Black Hole When you think about how to market your company,you are coming at…

Are You Abandoning Your Prospects?

Every time you touch your prospects by calling them, emailing or mailing them something, you are scoring points with them. Just because they have not jumped up and thrown their arms around you yet, does not mean that your message has not penetrated their consciousness to some degree. Each contact scores a certain number of points with your prospects and moves them closer to the point where one day they will be ready to do business with you. Our biggest…

Why does telemarketing work better for some companies?

What are the key factors that determine how well telemarketing will work for your company? Virtually every time we are talking to a company that is considering using our b2b prospecting service, we get these questions. Will this work for us?  How fast will it work? We have conducted over 1700 b2b telemarketing campaigns over the past 15 years. The majority of our campaigns have been successful as indicated by the 73 testimonials we have posted on our website. However, not all of our…

Getting your prospects to trust you: #4 Your guarantee

From the Desk of Joe Prospect “The world is full of fancy claims and puffed up promises. Are you willing to stand behind yours?”If you are able to give me a solid guarantee that you are prepared to stand behind—do it. Give me the strongest possible guarantee you can. If I don’t seesome kind of guarantee in your offer, I am going to wonder why you aren’t willing to guarantee your product or service.Remember, I am a big scaredy cat….

Earning your prospects trust: Tip #3 Proof

From the Desk of Joe Prospect If you say you perform better than your competitors, attach some numbers to that claim please. How long do you retain your average client relative to your industry? Do you calculate ROI on your service? What percentage of your business comes from referrals? How fast is your company growing?My biggest fear is making another in the long series of bad purchasing decisions I have made over the course of my life. Every piece of evidence you…