3 Critical Things We Have Learned About Appointment Setting

Professional Prospecting Systems has been setting appointments for 15

What we've learned about Appointment Setting

What we've learned about appointment setting

years over almost 2000 different campaigns. 
You would hope that that amount of experience teaches you something.  It has.

Here’s what we learned:

1.  It is not so much what you say, but how you say it.  

The prospect reacts more to the overall phone presence and level of emotion and conviction conveyed by the caller. You can put exactly the same script in the hands of 2 different callers and get dramatically different results.  Callers can be trained to convey stronger phone presence and conviction by emphasizing certain key words and phrases in the script.

2. The shorter the script, the more likely it is to result in an appointment.

In testing on some of our major campaigns over the years, the results clearly show that less is more.   The script, particularly the opening statement, must be very short and get right to the point in order for a script to work successfully. Trying to convey too much detail in a script is a sure fire way to kill an appointment setting campaign. The tendency is to think that the more information we throw at the prospect, the more likely they are to find something that interests them enough to want an appointment. In fact, it works exactly the opposite—the more details you give the prospect, the less need they have for the appointment to get the details.

3.  Sell the sizzle.

This point relates directly to the previous one.  Make sure your script sells the benefits and the end result of using your product or service.  Leave the details of how you do it for the appointment.  If they ask how or why, tell them you will show them in your demonstration or meeting. 

If you want to see exactly how we conduct a campaign, go to one of our webinars.

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