What Pavlov’s dog teaches us about emotions in marketing

Joe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts. Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them. Dear Joe What can we learn from the theory of classical conditioning that will help our marketing? Rather an unusual question from…

Are You Trying to Sell with Dull Emotionless Marketing? (a Joe Prospect Article)

Joe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts.  Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them. Dear Joe Is it true that prospects buy on Yes prospects do buy on emotion. You have probably heard that we prospects decide…