I haven’t heard from you in awhile…another Joe Prospect post

Top 3 Excuses to Stop Marketing 1. The Economy is Down: OK so when was the last time the economy was up? Can you even remember when the economy was up? By the way, it is a big myth that advertising in a down economy doesn’t pay. McGraw-Hill did a research study during the U.S. economic recession in 1981-82, analyzing 600 companies from 16 different SIC industries. The study showed that companies that continued to market, not only continued to grow during…

4 Reasons Your Sales are Stalled

1. You are not updating and growing your prospect list Your database of prospects represents the present and future value of your business.  If you are not consistently updating your prospect database you are losing sales.  Every wrong contact name, bad email address and company that you do not know is out of business, is costing you sales.   You are wasting time marketing to the wrong companies and the wrong people.  And if you are not consistently adding new prospects to…

3 Reasons Why Lead Nurturing is so Important to B2B Prospecting

If you are not familiar with “Lead Nurturing” it is the business process of setting up a system to maintain contact with potential customers with information offers to educate prospects about your product or service. This is a very basic definition. In a sense, Lead Nurturing is not new. If you were a sales rep in decades past, you may  have had a sales manager that insisted that you setup a “tickler file” and stay in contact with your sales…

What Pavlov’s dog teaches us about emotions in marketing

Joe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts. Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them. Dear Joe What can we learn from the theory of classical conditioning that will help our marketing? Rather an unusual question from…

Are You Trying to Sell with Dull Emotionless Marketing? (a Joe Prospect Article)

Joe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts.  Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them. Dear Joe Is it true that prospects buy on Yes prospects do buy on emotion. You have probably heard that we prospects decide…