Face to Face Appointments vs. Phone Appointments

New Data – That we already knew I wrote a blog post a couple of months ago about Face to Face Appointments vs. Phone Appointments and made the case that you are better off going for a Phone Appointment first. We knew this from the experience of doing over 1,500 projects in the past 13 years. Recently I came across some third party validation so you do not have to take our word for it. This is an excerpt from…

Lead Nurturing & B2B Appointment Setting

A recent project highlighted the importance of Lead Nurturing and getting more appointments. To provide some background, PPS started incorporating Lead Nurturing via email into the projects we do last year We use an AppExchange Product called Lead Follow Up and as we accumulate email addresses from the calls we make, we then put the person into the Lead Nurturing campaign and the person gets an individualized email each week after that (we typically run on a 20 week cycle.)…

B2B Appointment Setting – Outsourcing the job

More and more B2B companies are outsourcing the job of setting appointments. Instead of having their sales reps make cold calls and fill their own schedule, they outsource to a B2B Appointment Setting specialist firm. The business logic – If top sales talent spends less time prospecting, and more time in front of qualified sales opportunities, then you will improve sales results. Also, in many industries, software for example, the sales talent is expensive and therefore you can get a…